Mário is a Portuguese entrepreneur, investor, and President of Pluris Investments Group, which includes more than 40 companies spanning tourism, media (TV and radio), real estate, insurance, and renewable energy. A passionate adventurer, Mário raced the Dakar, the world's most difficult car rally, in 2007, ran the London Marathon in 2010, and has been a scuba diver since he was 20. In 2003, Mário was decorated by the President of Portugal with the title of “Comendador.”