Electron is Rocket Lab's answer to the massively growing demand for dedicated small satellite launchers.
The company names each Electron after a unique or quarky element of the mission. Past examples include "That's A Funny Looking Cactus" in honor of odd looking cacti in New Mexico where one payload customer was based, and "Running Out Of Fingers" in reference to flight #10 having no more fingers on which to count missions.
The Electron's name for Flight #14 is "I Can't Believe It's Not Optical" -- a play on "I Can't Believe It's Not Butter" as the Earth observation satellite this mission will launch uses radar to see Earth's surface, not an optical camera.
This will mark the Return To Flight for Electron after a mission-ending failure during second stage flight on July 4th, 2020, prematurely ended the 13th flight of the rocket.
Electron is powered by Rutherford engines, the first electric-pump-fed engine to power an orbital rocket, and costs approximately $6 million (USD).
Electron flew for the first time in May 2017 and has two stages -- with an option to add a third stage based on mission needs. It is currently expendable, but Rocket Lab is developing and testing recovery technology and systems on Electron's first stage.
It can deliver a 225 kg payload into a 500 km Sun-Synchronous Orbit.
It has suffered two failures, one on its first mission in 2017 and on its 13th flight in 2020.